StyleCon OC 2017 - The Beauty Of Empowerment

StyleCon OC 2017 - The Beauty Of Empowerment

It is my favorite time of year. The sweater weather, the holidays are around the corner, and it’s the time when influencers, beauty and fashion brands come together to mingle, empower, discover and shop at StyleCon at The Hangar in Costa Mesa, CA

StyleCon was back and better than ever with more brands, speakers and experiences like custom embroidery by STS Blue, rainbow hair by Rootflage, mani station by Twila True Beauty, panels hosted by Allyn Hoang, glam touch ups by Chella Beauty brow bar and Be Glammed, various photo booths and snack lounge. I was introduced to a couple new brands and learned more about brands I already loved. Oh, and received an extra luxe swag bag of course!

There were a lot of influencer and entrepreneur speakers and I sat in for a few but I can’t lie. I was here for the goodies. Here are photos I took at the event along with what I learned and loved about these awesome brands!

Double Dare Spa – OMG! headbands to wear to keep your hair tame while using their beauty masks.

 Double Dare Spa was founded in Los Angeles, January 2017 ( brand new company! ). They offer an on-the-go and insta-worthy spa experience of products including, masks for skin and hair, bath robes, and the cutest head bands to keep your hair in place while you spa. From masks that bubble to hot pink peels (I bought both), they have a nice range of masks that are all under 10$. (sign up for their email list to save 20%, yassss!)


Gretchen Christine had, hands down, the prettiest booth.

Put this bag on my wish list!

The studs and floral print straps are removable so you can mix and match them with your bags to fit your style.

Gretchen Christine is a cruelty-free, accessible luxury, accessories brand. Each timeless bag is made from 100% vegan leather. The quality of it is so nice I thought it was real leather! This company stands strong in their mission commitment to ethical sourcing and philanthropic outreach.

I also love that they have shoulder straps you can mix and match to customize your bag to fit your vibe of the day. The designer and her reps were so sweet, she took a photo with me even though she was being called on stage for her panel session. Beautiful and conscious, my kind of lady and accessory!

The grand view from the TopShop shopping area.

TopShop was back this year and this time with an even better selection of their signature edgy styles. I really regret not buying the denim and floral painted jacket. *sigh*

SL Dezigns will have you saying “It’s So Fluffy!”. They are a new accessory collection and just had their first anniversary in August. Known for their super soft, fluffy slides, they also adorn handbags, sneakers, and sandals with their signature bold fluff. Designer Sona Lazaryan brought sweet treats, a hustler attitude and her unique personal style to her booth. Faux fur, real fur styles and kid sizes available online.

Founded in 2015, The Better Skin Company and creator of Better Skin Mirakle Cream, Natalya, was an immigrant from the Republic of Uzbekistan. She brought with her an American dream and a secret recipe for skin cream. The fun, bright print used in their branding is actually an ode to the beautiful fabrics of her home country. This is a beauty brand to watch.

Get. In. My. Closet!!!!

I was pleasantly surprised to see Qupid Shoes at StyleCon! I love their statement styles and they are always true to size but finding them wasn’t easy. They were strictly wholesale, so only boutiques and stores could sell them (you probably own a pair and don’t even realize it). When the rep told me you can now buy directly from their website I freaked out! What took you so long?! Get on right now for on-trend, affordable shoes and sign up for their newsletter for 10% off your first purchase. *literally adding shoes to my cart right now*

BeGlammed is like Uber for beauty. Order a glam team to show up to your location to do your hair and makeup for any occasion. They were at StyleCon giving hair and makeup touch ups to keep us looking fresh. Full list of available locations on their website and sign up if you  are a beauty artist!

Twila True Beauty had a nail trailer for mani touch ups and color changes. With a chic collection of polish shades and body care line with sweet scents ( I received their plum fragrant lotion in my swag bag, smells so yummy!) and honest ingredients sourced in the U.S.A, these products are a luxe gift for a loved one or to keep for yourself 🙂 Sign up on their website for 20% off your first order!

If you read my post about last year’s swag bag leaving bruise on my shoulder… yeah, this year wasn’t any different! Packed with full size products, This is only a portion of what came inside this huge haul! So spoiled! I’ll be posting about my faves on social but this is too much for one girl to handle so stay tuned on my Instagram for a giveaway soon.

Influencer or style addict, StyleCon is a great event to roam solo, like me, or to spend with your bestie. It is also not only in California! Check out their website for future events near you and on social @stylecongirl.


Until next year,

xoxo Vik Margarita

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